Florida-based SUP/Pilates Expert Joins YOLO Board Elite Team Riders
Karen Mirlenbrink will add her talents to the growing team of sponsored elite SUP racers and brand ambassadors
Santa Rosa Beach, Fla. (March 1, 2013) – YOLO Board is thrilled to announce the addition of Karen Mirlenbrink of Dunedin, FL to the roster of YOLO Board Elite Team Riders. Mirlenbrink will compete in national SUP races and assist the company in new program offerings. She joins a growing team of over 13 elite SUP athletes representing the brand from coast to coast.
“Karen’s extensive background in Pilates will be a great asset to our YOLO Board family as we expand our fitness offerings in 2013,” said Jeff Archer, co-owner of YOLO Board. “She is a first-class waterwoman with an amazing and positive approach to both work and life. We look forward to seeing what she accomplishes as a team rider.”
Mirlenbrink has been paddling competitively for many years in an array of sports from SUP to surfski to kayak and outrigger canoe. She is the founder of Dunedin Pilates Studio in Dunedin, FL where she serves as both a pilates teacher and a wellness coach. Notable SUP achievements in the last year include first place in the Waterman’s Paddle for Humanity (Women’s 12’6”) in Deerfield Beach, first place in the C2C Causeway 2 Causeway Challenge (Women’s Overall) in Cocoa Beach, and second place in the Chattajack 31 (Women’s SUP). She was recently named an Athleta 2013 Featured Athlete.
“I am more than excited to join the YOLO Board family. With their “You Only Live Once” mantra, the company represents the true spirit of paddling, which is something that I hold close to my heart,” added Mirlenbrink. “I am honored to work alongside such wonderful people, amazing paddlers, and great athletes, as well as share my combined passions of paddling and fitness. I very much look forward to races and new adventures with YOLO Board!”
To follow the achievements of Mirlenbrink along with the rest of the YOLO Board Team Riders, please visit www.YOLOBoard.com. For additional company information, please call 850.424.6852 or email info@YOLOBoard.com.
About YOLO Board
“Jeff Archer and co-founder Tom Losee didn’t invent SUP or its boards … but their savvy, marketing-driven approach has, despite the sport’s West Coast roots, made the Santa Rosa Beach, Fla-based company an industry leader in just five years,” said Entrepreneur magazine. Established in 2006 along the world-renowned beaches and diverse waterways of Northwest Florida’s Gulf Coast, YOLO Board is a standup paddleboard (SUP) brand that is aptly named for the lifestyle mantra, “You Only Live Once.” The bi-coastal company manufactures a variety of boards suited to fit any paddler, from the recreational novice to the elite pro racer. Rentals, lessons, corporate and team building packages and seasonal community race events are available through YOLO Board Adventures’ two locations in WaterColor, Fla. and Sandestin Golf and Beach Resort, as well as their retail location in Santa Rosa Beach, Fla., new flagship store in Miramar Beach, Fla. and Old Town San Diego, Calif. For more information, visit www.YOLOBoard.com or call 850.622.5760.
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Madra Medina McDonald
M Public Relations